Services
Brand strategy
We define what makes your brand different, who it speaks to and what it needs to say, before designing a single piece.
Brand strategy
What it is
Brand strategy is the plan that answers three questions: who your brand is for, why someone should choose you, and how you will say it. With those answers in writing, design, web and content stop being opinions and become decisions.
We do it as the first step of a branding project or as a standalone engagement, when you already have a visual identity but your message is not landing or you look too much like your competitors.
Brand strategy
Who it is for
- Founders about to launch who want to avoid designing on assumptions.
- Companies that sell well in person but cannot explain it on their website.
- Brands with several services or product lines that blur together.
- Businesses entering a new market, for example Latin American brands expanding into the US.
Services
What is included
01
Research
Interviews with you, your team and, when possible, customers, plus a competitor review.
02
Target audience
Clear profiles of the people you sell to, their problems and what makes them decide.
03
Positioning
The place you want to own in your customers' minds, written in one sentence the team can repeat.
04
Value proposition
What you offer, why it matters and how you are different, without generic claims.
05
Key messages
The main arguments for web, sales and social, adapted to each audience.
06
Brand architecture
How your products, services or sub-brands are organized so they do not compete with each other.
Brand strategy
Step-by-step process
01
Immersion
We review your materials, your sales and your current communication.
02
Interviews and analysis
We talk to key people and study your competitors.
03
Strategy workshop
A session with you to decide positioning, audience and value proposition.
04
Strategy document
You get everything in writing, with key messages and usage examples.
Portfolio
Related projects
Brand strategy
Frequently asked questions
Do I need strategy if I only want a logo?
If your business already knows who it sells to and how it is different, we can do a short version inside the branding project. If not, strategy keeps you from paying for a design that does not work.
How long does brand strategy take?
It depends on depth: defining positioning and messaging is shorter than a strategy with customer interviews and competitor research. The proposal includes firm dates.
What do I get at the end?
A document with target audience, positioning, value proposition, key messages and brand architecture, plus a session to walk your team through it.
Do you work with US companies?
Yes. Interviews and workshops happen over video call, in English or Spanish, so we work the same way with brands in the US, the Dominican Republic, Mexico, Spain and Puerto Rico.
Is the strategy useful for marketing and sales?
Yes. Key messages are written for the website, social media and sales conversations, not only for design.
Can you help adapt my brand to a new country?
Yes. We look at how the audience and competition change in the new market and adjust messages and language without losing what makes the brand yours.
More services
Everything we do
- Branding
- Personal branding
- Graphic design
- Web design and development
- UI/UX design
- Digital product design
- Social media
- Video and reels
- Digital marketing and content
Markets