Bestway
Patients arrive at a hard moment. The brand had to feel warm without losing the seriousness of a high-end clinic.
We designed a human figure with open arms inside a protective circle, in a blue that conveys calm and trust. We defined a simple system that works the same on a facade, a badge or an app.
The symbol
A person rising with open arms, held by a circle. The patient at the center, the medical team around them.
The new identity rolled out across the building, medical stationery and digital channels, and became the face of the institute's campaigns.
