Olinette Bakery
Olinette had spectacular products, but its feed didn't convey the craving they create in person or explain where and how to buy them.
We created a recognizable pink visual line and paired it with close-up product photography: icing pouring, fillings on display. We planned launches, promotions, schedules and points of sale across posts and stories.
The pieces
A selection of the content we designed for @olinettebakery.
Feed posts
Square posts
Stories
The profile became a catalog that makes people crave and buy: every launch comes with its own campaign, and customers know exactly where to find the products.
