Ikigai Villas

1.0 The challenge

Many guests travel from abroad and don't know the area. The villas needed content that inspired the trip and, at the same time, answered practical questions before booking.

2.0 What we did

We filmed in Las Terrenas with spontaneous interviews with tourists and tourism officers, aerial shots of the beaches and a ride along the road to the villa. We subtitled in English and Spanish to reach both audiences.

3.0 Outcome

Two pieces that work at different moments: one sparks the urge to travel and the other guides the guest who has already booked.