Sweet Fit by Clari
Healthy desserts often look dull or too diet-like. Sweet Fit had to be as tempting as a traditional bakery.
We created a symbol that joins a slice of cake and a leaf, in a vivid green with orange accents. Rounded type and product photos make the brand feel sweet and light at once.
The symbol
A slice of cake and a leaf in a single shape: sweet and healthy, no explanation needed.
With packaging, cups and social media ready, Clari opened her storefront with a brand customers recognize instantly.
