Danza en Punto

1.0 The challenge

The academy needed to fill enrollment and, at the same time, show families what their children achieve on stage. In December, on top of that, every brand competes with the same message.

2.0 What we did

For Christmas we created a story instead of an ad: a girl's letter to Santa on a warmly lit set, with enrollment as the gift. At the recital we filmed the stage and the audience too, because the families' emotion is what convinces the next ones.

3.0 Outcome

Two pieces that families shared and that tie the academy to very special moments for its students.